On August 7th, the 2026 Jinan City Textile and Apparel Industry Supply and Demand Matching and Special Training Event with the theme "Pure Heart Premium Supply - Intelligent Textile Future" was successfully held at the Business Center of Anli Fang (Shandong) Industrial Park. Local industrial and information departments, textile fabric manufacturers, clothing manufacturing enterprises, and industry association leaders gathered at the event site to establish a supply chain connection platform for upstream and downstream industries.

This event was divided into three sections: supply and demand negotiations, brand special lectures, and benchmark factory visits. At the supply and demand matching event, fabric suppliers, garment processing factories, and brand operation enterprises conducted one-on-one business negotiations, breaking through the supply chain channels for raw material procurement, contract manufacturing, and finished product sales, and solving the problem of information asymmetry in local textile enterprises regarding production and sales.

The brand training session invited senior marketing mentors to give lectures, covering topics such as brand creation, channel expansion, brand IP operation, and breaking away from low-price competition. This provided brand upgrade ideas for many small and medium-sized textile factories in Jinan.

After the event, the participating enterprises visited the production area of Anli Fang, the fabric research and development laboratory, and the intelligent warehousing workshop. As a national-level green factory and a municipal-level intelligent factory benchmark, the park's low-carbon production system, automated production lines, and fabric research system provided reference models for the digitalization and green transformation of local enterprises.

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