On August 24, Wenzhou Western Fashion City high-quality development promotion meeting and 2024 Wenzhou International Fashion series launching ceremony was held, representatives from the domestic and foreign footwear industry business association, the head of the enterprise elite, professional talent representatives gathered at the Oujiang River, to jointly promote the high-quality development of Wenzhou fashion industry, for Wenzhou to build "China fashion industry capital".

Zhang Zhenfeng, Vice governor and Secretary of the Municipal Party Committee, Li Yuzhong, Vice President of China Light Industry Federation and Chairman of China Leather Association, Jia Ronglin, President of Beijing Institute of Fashion Technology, Wang Wenyuan, Deputy Director and Director of East China Branch of China Construction Eighth Engineering Bureau Co., LTD., Yang Jinchun, Executive Vice President of China Textile Industry Enterprise Management Association, Yang Xiaodong, full-time Vice president of China Garment Association, And Zhang Wenjie, Ge Yiping, Chen Zuorong, Shi Aizhu, Wang Jun, Chen Promised and other municipal leaders attended the event.

At the meeting, the city issued the "Wenzhou to build China's fashion industry Capital three-year action plan (2024-2026)", and strive to build a "national leading, global well-known" fashion industry capital; Lucheng District has made the promotion of Wenzhou Western Fashion City (core area), gathering strength to serve millions of fashion innovation and entrepreneurship groups, and cultivating hundreds of billions of fashion industry clusters.

The Wenzhou International Fashion series launched on the same day was initiated by various industry business associations, including nearly 30 sub-activities such as fashion exhibition, brand show, network celebrity live competition, cultural exchange, skills competition, music animation and so on. Wenzhou will take this opportunity to shape the brand image of "the capital of China's fashion industry" and further launch the business card of "Chinese Fashion See Wenzhou".

At the event, the China Leather Association released the overall arrangement of the second "Red Boot Award" China International Footwear Design Competition and launched the research on the fashion trend of Chinese footwear. It is reported that the second "Red Boot Award" will continue to be held in Wenzhou, gathering the global footwear design power, to drive the Chinese footwear industry gorgeous butterfly change.

The event released the 2023 China leather industry consumption leading brand, China clothing industry top 100 enterprises and other lists, the leaders and guests for the list of 17 Wenzhou enterprises. The municipal government signed a "comprehensive strategic cooperation memorandum" with the Beijing Institute of Fashion Technology, and a number of smart manufacturing, smart workshops, smart energy, smart security, new materials, e-commerce live broadcasting and other projects, as well as innovation and entrepreneurship platforms and talents settled in Wenzhou. With a total investment of 14.5 billion yuan, Wenzhou West Fashion City (core area) 10 billion project started, involving the integration of industry and city, fashion intelligence, digital intelligence industry, cultural creativity and other fields.

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